Tis The Season To Give Back to Aging Adults in our Community

Home Instead’s Be a Santa to a Senior Program finds new ways spread cheer ~

DENVER, CO – Nov. 19, 2020 At a time when it may be more important than ever, Home Instead’s® seasonal favorite Be a Santa to a Senior returns stronger than ever with new options for community participation.

Program coordinators evaluated the important holiday program and made adjustments with the safety of donors, seniors and volunteers in mind. With local seniors more isolated than ever because of concerns due to the virus, this year, for the first time in the program’s 17-year history, Home Instead is teaming up with Amazon Business, to create a contactless gift-giving experience for volunteers and recipients. Home Instead will collect gifts for area seniors through both online shopping through Amazon and at trees in local businesses and retailers.

“The Be a Santa to a Senior program brings so much joy to seniors in our community,” said Bill Dahlquist, owner of the Denver Home Instead office. “Seniors are especially at risk for the feelings of isolation that we’ve all felt at some point during the pandemic, and a simple gift can show them that they have been thought of, which is more important this year than ever.”

 Be a Santa to a Senior relies on the generous support of Denver and the surrounding communities and volunteers, as well as area businesses, nonprofit organizations, and retailers.  This year Home Instead had partnered with Bloom Healthcare, Romanos Pizzeria, Medical Center of Aurora, Highline Place Memory Care, Hear.com and others.

It’s easy to help. Members of the community can either visit BeASantatoaSenior.com and enter their zip code to view Wish Lists for local seniors in the area which are available on Amazon Business through December 16th.  A personalized greeting can be included with the gift which will be safely delivered to the senior. Shoppers can also visit one of the participating locations in Castle Rock listed below and look for the Be a Santa to a Senior tree on display from November 10th to December 16th. Each tree will be decorated with ornaments featuring seniors’ first names and gift suggestions. Holiday shoppers can choose an ornament, buy the requested gift and return it unwrapped to the designated location with the ornament attached.

“We need the community’s help more than ever to make sure seniors feel connected this year,” said Dahlquist “This year we knew we had to find a way to spread holiday cheer to seniors, and we are grateful for the community’s participation.”

Since the program’s creation in 2003, Be a Santa to a Senior® has provided approximately 2.1 million gifts and with the help of more than 75,000 volunteers, brightened the season for more than 750,000 deserving seniors nationwide. With adjustments, Home Instead will be able to continue the annual gift-giving program while following social distancing and safety precautions during COVID-19.

Be a Santa to a Senior trees can be found at the following locations:

  • Boutique Dance Academy, 880 W Happy Canyon Rd #101, Castle Rock
  • Danza Dance Academy, 4807 N Industrial Way, Castle Rock
  • Lost Coffee, 390 Perry Street, Castle Rock, CO 80104
  • Castle Café, 403 Wilcox St, Castle Rock, CO, 80104
  • Brightway Insurance, 390 Perry Street, Ste. 250, Castle Rock, CO 80104
  • Home Instead Senior Care, 399 Perry Street, STE 300, Castle Rock, CO 80104 (During the November 21st Star Lighting in Downtown Castle Rock)

For more information about the program, visit BeaSantatoaSenior.com or call 708-308-1858.

For ideas and inspiration around helping seniors in your community, visit ReadytoCare.com.

About Home Instead
Founded in 1994 in Omaha, Nebraska, the Home Instead® franchise network provides personalized care, support and education to enhance the lives of aging adults and their families. Today, the network is the world’s leading provider of in-home care services for seniors, with more than 1,200 independently owned and operated franchises that provide more than 80 million hours of care annually throughout the United States, Canada and 13 other countries. Local Home Instead offices employ approximately 90,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. Home Instead franchise owners partner with clients and their family members to help meet varied individual needs. Services span the care continuum – from providing personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. Visit HomeInstead.com. Connect with us on Facebook and Twitter.


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