Saltbox Tv The First Free Streaming Service For Older Adults
Ed Asner’s Last Project ~
Saltbox TV, the new free streaming service for older adults, has launched into upwards of 4,000 retirement communities nationwide and on ROKU & Firestick devices. The network was formally helmed by the late Ed Asner, who also served as ambassador to the service.
Saltbox TV was founded by husband and wife duo Jerry Goehring (Tony & Grammy Award nominated Broadway/West End Producer) and Patty Carver (entertainer/writer). When COVID-19 struck in March of 2020, all of their theatrical endeavors were halted, including Connecticut Children’s Theatre (which the couple also founded), Carver’s live performances, and Goehring’s production of Be More Chill on the West End.
The two instead began filming Carver’s hit one-woman shows and offering them as streamable content to retirement communities nationwide. Doing so led to many conversations with community lifestyle directors regarding that more and more content was needed for the residents, who were trapped in their communities without interaction with friends or family. “But,” says Goehring, “regardless of a pandemic, it’s a demographic that’s relegated simply because of their age.”
The platform was developed with gerontologists, focus groups, and occupational therapists to ensure an easy-to-use interface including large adjustable text, easy-to-read font, optimal color schemes, and no usernames or passwords.
The service quickly garnered support from luminaries such as the former spokesman for the service Ed Asner, Didi Conn (Grease), Len Cariou (Blue Bloods), Renee Taylor (The Nanny), Henry Winkler (Happy Days, Barry), David Chase (The Sopranos), and JoMarie Payton (Family Matters), just to name a few.