Name change for HospiceCare of Boulder and Broomfield Counties

Founders of the original Boulder County Hospice, left to right: Beau Rezendes, Alan Snyder, M.D., Katherine Oakes, and Marcia Lattanzi-Licht at the Renaming Celebration.

Founders of the original Boulder County Hospice, left to right: Beau Rezendes, Alan Snyder, M.D., Katherine Oakes, and Marcia Lattanzi-Licht at the Renaming Celebration.

If you hear a rumor that HospiceCare of Boulder and Broomfield Counties has changed its name, it’s TRU. TRU Community Care that is.

The new name, TRU Community Care, was kept secret from the most employees and the community until it was announced the last week of February and became official March 1st. Since the agency was founded in 1976 as Colorado’s first hospice, its commitment to excellent care has never changed.  But HospiceCare of Boulder and Broomfield Counties no longer fully describes the organization. Through the years, as the community’s needs have evolved, the agency has responded  with programs that extend beyond hospice, and a service area that reaches outside Boulder and Broomfield Counties to encompass surrounding regions as well.

According to President & CEO Darla Schueth, “We have always been and always will be your community hospice – dedicated to providing the very highest quality hospice care to everyone who needs us. We’ll also continue to offer our compassionate grief support to anyone who has suffered a loss. However, our new name better captures the many ways we are now helping more people.”

The new name allows the agency to grow in both programs and geography. “In addition to hospice, which will always be the heart of our organization,” continued Schueth, “we’ve added programs for Home Health and Advanced Illness Management.”

Why TRU? It’s an acronym for Trusted, Responsive, Unparalleled – adjectives that were frequently used by supporters when asked to describe the organization.

The name was revealed March 1st at a gala event attended by over 225 people. The response was overwhelmingly positive and attendees enjoyed two videos created to mark the name change. The animated video can be seen by visiting the new website, TruCare.org.

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