Caring Senior Service Franchise Owner Named as Franchise Business Review Rock Star

SAN ANTONIO, Texas – Aug. 11, 2023 – Caring Senior Service of New Braunfels, Texas co-owner Cathy Trlica has been named by Franchise Business Review, an independent market research firm specializing in measuring franchisee satisfaction and employee engagement in the franchise sector, as one of its 2023 Franchise Rock Stars in a competition that saw more than 250 nominations from franchisors in eight different categories.

“When Franchise Business Review created the term “rock star” for their individual awards, they must have had Cathy Trlica in mind,” said Jeff Salter, founder and CEO of Caring Senior Service, a non-medical, personalized home care services company. “We couldn’t be more pleased with Cathy’s selection to earn this honor. Cathy and her daughter, Lara Harris, have built a fantastic franchise in New Braunfels. This location continues to shine under their leadership.”

FBR’s Franchise Rock Star Awards honor franchise owners who set exceptional examples of success within the franchise business model. To achieve this status, brands must be on FBR’s Top 200 Franchises awards list for their nominees to be considered.

Trlica was selected as the winner of the Family-Owned category. Other categories include Top Performers, Multi-Unit Owners, Veteran-Owned, Women-Owned, Freshmen, Millennials, and Giving Back.

“It was humbling just to be nominated by the team at Caring Senior Service’s corporate headquarters, but winning this award has been a highlight of a pretty spectacular year,” Trlica said. “We believe that our spiritually-aligned value system has enabled us to provide the most loving and compassionate care to our clientele. It’s our clients who have made Caring Senior Service of New Braunfels so successful.”

Trlica worked in the healthcare industry for many years before deciding to become a Caring Senior Service franchise owner. While working for a non-profit advisory council, Trlica became impressed with Salter’s commitment to seniors and decided to inquire about franchising with the company.

In 2007, Trlica’s daughter joined her mother to help manage the franchise location. In 2021, after managing her location for more than a decade, Trlica named Harris as a co-owner in the business. The mother-and-daughter duo has consistently been one of Caring Senior Service’s top performers year after year.

To learn more about Caring Senior Service, please visit

About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at

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