#BoulderStrong Community Resource Center

DENVER, CO – April 22, 2021 – King Soopers today announced that the #BoulderStrong  Community Resource Center at 603 S. Broadway will continue to support the needs of our  associates, families, survivors and the community affected by the recent Boulder, CO  supermarket tragedy. The Community Resource Center will continue to be open to the public  Tuesday – Sunday, from 11 a.m. to 7 p.m.

The Community Resource Center is a place of comfort, rest, gathering and a setting where  caring professionals and experts are available to provide mental health services and assistance  to those who have been traumatized by this event. King Soopers associates, customers and  community members can meet with counselors and other professionals from Mental Health  Partners. Veterans Affairs, Red Cross, victim’s advocacy experts, and experience mental health  services with trauma counselors, comfort dogs, and massage and acupuncture therapy.  

“The entire King Soopers family together with the Boulder community continue to stand with all  of those who were lost and stand with those who were victims of this senseless tragedy. We  will continue to be here for the community as we begin the long healing process,” said Steve  Burnham, President of King Soopers/City Market. “Our hope is that this Community Resource  Center provides a safe space for the community to come together, support one another and  grieve and heal together.”  

“The mental health of the Boulder community has always been, and especially in the aftermath  of this type of incident, will remain our priority,” said Kevin Braney, Lead for MHP’s Incident  Command Team for the event. “Starting in the immediate aftermath of this tragic incident,  Mental Health Partners has provided crisis care, counseling and other supportive services to  King Soopers associates, victims’ families and the any community member who was impacted.  We will continue to work alongside King Soopers, the City of Boulder and others as a pillar of  support for our community now, and in the future.”  

For assistance with ADA accessibility, please contact the Community Resource Center at (303)  778-2703 or email boulderresourcecenter@kingsoopers.com. For emergency assistance with a  mental health crisis, please call 1 (844) 493-TALK (8255), text TALK to 38255 or go directly to  our 24/7 walk-in center at 3180 Airport Road, Boulder 

To accelerate critical response efforts, King Soopers and Colorado Healing Fund (CHF) are also  offering customers easy ways to donate to the community. Customers can easily and quickly  support CHF in the following ways:  

  • Round Up or Make a Donation at the Check Stand: Customers can now round up their  purchase to the nearest dollar or commit a donation of their choice ($1, $5 and $10 in  value) at check lanes 
  • Direct Giving (Online): Customers can direct individual gifts in the amount of their choice  to coloradohealingfund.org  
  • Text Option: Customers can donate by texting BoulderStrong to 243725 

About King Soopers 

At King Soopers, a company of The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and  dedicated to our Purpose: To Feed the Human Spirit®. We are 26,000 associates who serve  customers daily through a seamless shopping experience throughout Colorado. We are  committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us,  visit our newsroom and investor relations site. 

About Mental Health Partners  

In alignment with our mission, “Healing is our purpose, Help is our promise, Health is our  passion,” Mental Health Partners (MHP) provides immediate access to expert mental health and  substance use care, so people can enjoy healthy and fulfilling lives. For emergency assistance  with a mental health crisis, please call 1 (844) 493-TALK (8255), text TALK to 38255 or go  directly to our 24/7 walk-in center at 3180 Airport Road, Boulder. For additional support  regarding community trauma and mourning, visit: www.mhpcolorado.org/community-in mourning.

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